Chiropractic Marketing: 4 Ways to Increase the Number of Visits Per Patient

Chiropractic Marketing

Most chiropractors agree that (within reason) the more adjustments a patient has the more benefit they’ll receive. Whether these adjustments are given in a short time in the case of wellness practice or over a lifetime in the case of crisis-care practice, more can be done for a patient having 20 or 50 adjustments than just one or two adjustments. And from a business perspective 20 or 50 adjustments are clearly better than two!

Here are four ways that can help you to effectively increase the visits that each patient makes to your office, regardless of your practice philosophy.

 #1 – Make Each Patient Feel Special – 

The most important things you can do to increase your number of visits per patient is to make your patients feel special. The most common complaint patients make is they feel like they’re on “the assembly line.” Instead of just treating them as a number, be sure that you treat them like a person as well. Take time to make eye contact, listen to them and let them know that you’re concerned about their needs. When a patient truly feels cared for, they trust you and value your opinion, and are more likely to stick to your recommendations.

#2 – Keep in Contact with Patients – 

The number one reason patients drop out of care is because they forget about you. And that happens when they don’t see the value of your care. Keeping in touch with your patients keeps you at the fore-front of their mind, and gives you an opportunity to market the benefits of chiropractic. Don’t make every contact a sales pitch for your practice; give your patients some useful tips and information. The more the information is specific to their needs and interests, the better it will be received and the more your relationship will benefit.
 
#3 – Send Out a Newsletter –

Following on from the previous tip, a newsletter is a great way to increase the number of visits per patient. Newsletters are a great forum for latest chiropractic research (tic), diet advice as well as general information they might find useful. You can also include special offers or promote workshops and screenings they might like to attend or bring a friend to.

#4 –Pre-Book Patient Appointments – 

Whether your practice is wellness based or crisis care based, pre-booking a series of appointments will help both you and your patients. Scheduling a series of appointments reinforces the fact that care is a process not an event. Also, it makes it more likely that your patient will follow through with care; people are more inclined to remember their schedule when they have a structured program than when they make appointments on a visit-by visit basis.

Chiropractic Marketing isn't just about what you do outside your practice. Start incorporating these four tactics into your practice and no doubt you’ll begin to notice that your patients are returning more regularly. Couple that with using regular new patient campaigns and you will quickly see your practice build and become more profitable and stress-free.